Information We Collect
Information You Provide Directly
When you interact with Hyperlink Agency — by completing a contact form, booking a strategy call, or engaging our services — we may collect:
- Identity Data: First name, last name, and similar identifiers.
- Contact Data: Email address, telephone number, and billing address.
- Business Data: Company name, job title, industry, and business goals you share with us.
- Financial Data: Payment details processed securely via third-party payment processors.
- Communication Data: Messages sent via email, WhatsApp, or our contact form.
- Marketing Preferences: Your preferences for receiving marketing communications.
Information Collected Automatically
When you visit our website, we automatically collect certain technical information including IP address, browser type, operating system, pages visited, time on site, and cookie data.
Information from Third Parties
We may receive information from analytics providers (Google Analytics), advertising networks (Google Ads, Meta), and social media platforms where you have permitted your data to be shared.
How We Use Your Information
We use your personal information for the following purposes, always based on a lawful legal basis:
We will never use your data in a way incompatible with the original purpose without first informing you and obtaining consent where required.
Sharing Your Information
We do not sell, rent, or trade your personal information. We may share your data only in limited circumstances:
- Service Providers: Trusted vendors who assist in operating our website and delivering services (hosting, email platforms, CRM, payment processors). All are contractually bound to confidentiality.
- Professional Advisers: Lawyers, accountants, and auditors who require access in providing professional services.
- Regulatory Authorities: Government bodies or courts where disclosure is required by law.
- Business Transfers: In the event of a merger or acquisition. You will be notified before your data becomes subject to a different privacy policy.
Cookies & Tracking Technologies
Our website uses cookies and similar technologies to improve your experience and help us understand how the site is used. We use four types of cookies:
You can control and manage cookies through your browser settings. Disabling certain cookies may affect site functionality. For more information, visit allaboutcookies.org.
Data Retention
We retain your personal data only as long as necessary to fulfil the purposes for which it was collected:
- Client Data: Duration of the relationship plus 7 years (legal and accounting requirements).
- Marketing Data: Until you unsubscribe or withdraw consent.
- Website Analytics: Aggregated data retained for up to 26 months.
- Enquiry / Contact Data: 2 years if no service agreement is entered into.
When no longer required, your data is securely deleted or anonymised so it can no longer be associated with you.
Your Rights
Depending on your location and applicable law, you may have the following rights regarding your personal data:
- Right to Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your data in certain circumstances.
- Right to Restriction: Request we restrict processing of your data in certain circumstances.
- Right to Data Portability: Request transfer of your data in a structured, machine-readable format.
- Right to Object: Object to processing based on legitimate interests or for direct marketing.
- Right to Withdraw Consent: Withdraw consent at any time without affecting prior lawful processing.
To exercise any of these rights, contact us at hello@hyperlink.agency. We will respond within 30 days and may need to verify your identity first.
Third-Party Links
Our website may contain links to third-party websites, plug-ins, and applications. Clicking on those links may allow third parties to collect data about you. We are not responsible for their privacy practices and encourage you to read the privacy policy of every website you visit.
Data Security
We have implemented appropriate technical and organisational security measures to protect your personal data, including:
- SSL/TLS encryption for all data transmitted via our website
- Access controls limiting data to authorised personnel only
- Regular security assessments and vulnerability testing
- Secure, encrypted storage for sensitive client data
- Staff training on data protection and security practices
No method of transmission over the internet is 100% secure. If you believe your data has been compromised, please contact us immediately at hello@hyperlink.agency.
International Data Transfers
Hyperlink Agency is based in Karachi, Pakistan. Some of our third-party service providers may be based outside Pakistan. Where we transfer personal data internationally, we ensure appropriate safeguards are in place. By using our services, you acknowledge that your data may be transferred to and processed in countries with different data protection standards.
Children's Privacy
Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at hello@hyperlink.agency and we will delete such information promptly.
Changes to This Policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date and notify you by email or a prominent notice on our website. We encourage you to review this policy periodically. Continued use of our services after any changes constitutes acceptance of the updated policy.
Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
We are committed to resolving any complaints about our collection or use of your personal data promptly and transparently.